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Our Values

Optimism


We look for the potential in all opportunities and challenges

Integrity


We act with honesty and authenticity in everything we do

Balance


We support our people and our clients in taking great care of themselves

Ingenuity


We challenge ourselves to be original and inspiring in our work

Empathy


We look to understand people and put ourselves in their shoes

Impact


We want to positively affect the wellbeing of society

Our story

Gene is the leading creative agency for disruptive health brands. We're on a mission to blaze a new trail in health and wellness. Our sense of purpose has guided us to rapid success, working with some of the most recognizable brands, inside and outside of health. We believe brands that put health at the core of their purpose are poised to succeed now and in the future. They’re the ones solving some of the world’s biggest challenges. Or helping people live a little healthier, happier, longer, better.

We built our agency to be creative first and foremost. We just happen to have a big heart for health and wellness, so that’s where we’ve chosen to focus our efforts. We bring together health and wellness strategic insights with world-class consumer creative to create an entirely new energy to this category.

OUR CAPABILITIES

We've developed a deep expertise in health and we understand how to reach consumers, patients, caregivers, and HCPs. Each of our capabilities has a proprietary model, which brings our health perspective to key disciplines in advertising.

Research
&
Insights

Brand Strategy
&
Creative Strategy

Campaigns
&
Content

Media Strategy
&
Relations

Influencer
&
Partnerships

Production
&
Analytics

OUR EXPERIENCE IN HEALTH

We've touched every part of the health and wellness ecosystem and we know first hand how complex it can be. If you want to deliver in health, you need to know where the points of influence are on a patient or consumer wellness journey.

B2C

B2B

Clinics & Hospitals

Pharmacy & Retail

Labs

Public Health

HCPs & Pharmacists

Mental Health Counsellors

General Practitioners

Nutritionists & Dietitians

Specialists

Pediatric Care

Geriatric Care

OTC

Insurance & Health Benefits

Diagnostic Testing

PERS

EMTs

Veterinary Care

Holistic Medicine

Leadership

We're a passionate team of health-focused advertising people.

Agency Lead
Joe Dee
Agency Lead
GM
Michelle Tafler
GM
Integrated Production Lead
Luc Quartarone
Integrated Production Lead
Strategy Lead
Emily Squirrell
Strategy Lead
Digital Lead
Dominic Gignac
Digital Lead
Media Lead
Patrick Béland
Media Lead

SELECTED CLIENTS

We're fortunate to work with some incredible brands and their incredible people.

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GET CONNECTED

Looking for an agency partner? Let's chat!

hello@geneagency.com

Or

(416) 725-7389